How much to raise in a funding round
Raising too little forces you back to investors in a hurry, with little negotiating power. Raising too much dilutes the founders unnecessarily and can encourage unfocused spending. The right round size is the one that takes the company to its next milestone with room to spare.
The 18-to-24-month rule
Funds usually recommend raising enough for 18 to 24 months of runway. The next round takes 6 to 9 months to close, and the company needs to arrive with new metrics to show, such as revenue, growth and retention.
How to calculate it
- project net burn month by month, including the hires planned after the round;
- add up cash consumed until the end of the target runway and subtract the cash you have;
- add a safety margin, usually 15% to 30%.
In the calculator’s example, for 24 months of runway the startup needs about $5.1 million and, with a 20% margin, should raise $6.1 million. At a $15 million pre-money, the shareholders give up 28.9% of the company.
The example uses the calculator’s default values; replace them with your own.
Runway versus dilution
Every extra dollar raised buys time and costs ownership. The calculator’s chart shows both effects for different round sizes. Stronger traction reduces the capital needed and usually raises the pre-money: both effects reduce dilution.
Define the milestone before the amount
Answer this first: what does the company need to prove before the next round? It might be reaching a certain MRR, validating a new channel or entering another market. The amount raised should fund that milestone, not just keep the lights on.