Cash flow: how to see when money will run short
A profitable business can still run out of cash. It happens when customers pay after the business has already paid suppliers, payroll and taxes. A cash flow projection puts every payment and every collection on its date and shows the lowest balance ahead, before it becomes a problem.
What drives the balance
Ending balance = opening balance + collections − payments, day by day. Collections depend on how customers pay: cash and debit come in almost at once, card sales usually settle in about 30 days, installments spread over several months and invoices on net terms arrive when they are due, minus fees. Payments include suppliers on their terms, payroll, rent, other expenses and taxes.
Example
| Item | Value |
|---|---|
| Monthly sales | $100,000 |
| Average days to collect | 35 |
| Supplier terms | 20 days |
| Purchases | 55% of sales |
| Gap the business funds | 15 days of purchases ≈ $27,500 |
Growth uses cash
When sales grow, purchases for the higher volume go out before the extra sales are collected. That is why fast-growing businesses often feel short of cash even with good margins.
How to improve cash flow
Encourage faster payment methods, limit long installment plans, negotiate longer terms with suppliers, spread fixed payments across the month and keep a credit line arranged before you need it.