ABC analysis: how to rank products and customers with the Pareto principle
ABC analysis sorts the items on a list (products, customers, suppliers) from largest to smallest and shows how much each group contributes to the total. It rests on the Pareto principle: in many businesses, about 20% of items drive 80% of the result.
How to build it
Add up each item’s revenue (or units, or margin) for the period, sort from largest to smallest and compute the cumulative percentage. Items up to 80% of the cumulative total are class A; up to 95%, class B; the rest, class C. Adjust the limits to your business.
Example
In the calculator’s convenience store, 6 of 15 products (40%) make up 82.3% of $30,620 in revenue: soda, beer, rice, milk, coffee and cooking oil. Five products are class B (13.0%) and four are class C (4.7%).
| Class | Items | Revenue | How to manage |
|---|---|---|---|
| A | 6 (40%) | 82.3% | Never run out, watch prices, negotiate often |
| B | 5 (33%) | 13.0% | Periodic review, moderate stock |
| C | 4 (27%) | 4.7% | Buy less, simplify or replace |
Revenue, units or margin
Ranking by revenue shows where sales come from; by units, what moves most through inventory; by margin, what drives profit. Compare all three before discontinuing a product: a class C item by revenue may be what brings customers in.