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Metrics & product

MVP, burn rate and runway, SaaS metrics, unit economics and market size.

MVP cost and timeline

Feature prioritization with MoSCoW and RICE, cost and timeline of the first version and the users needed to validate the hypothesis.

Priorities, cost, timeline and users to validate

Burn rate and runway

Burn rate, runway, break-even month, default alive or default dead, and when to start the next fundraise.

Months of cash, default alive and when to raise

SaaS metrics

MRR, ARR, revenue and customer churn, NRR, quick ratio, LTV, CAC payback and the Rule of 40, with market benchmarks.

MRR, churn, NRR, quick ratio and Rule of 40

SaaS pricing

Plans, average price (ARPU), margin by plan and a 24-month comparison of freemium versus a free trial.

ARPU, margin by plan and freemium vs trial

Unit economics

Contribution margin per order, LTV, CAC, LTV to CAC ratio, payback and maximum CAC for startups, online stores and apps.

Margin per order, LTV ÷ CAC and payback

TAM, SAM and SOM

Bottom-up market size, the share you can reach in 5 years and whether your sales capacity gets there.

Market size and reachable share

Also useful

CAC and LTV

Customer acquisition cost, lifetime value, LTV ÷ CAC, marketing payback and a customer base projection with churn.

Cost and value of each customer

Other groups in Startups & SaaS

Valuation & fundraising