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Pricing, margin & sales

Selling price with markup, break-even point, sales mix and discounts.

Pricing and markup

Selling price with markup, taxes, commissions and fixed costs, plus contribution margin and break-even point.

Markup, margin and break-even sales

Break-even and P&L

Sales and units of each product needed to cover costs, margin of safety, profit potential and a simplified income statement.

How much to sell to cover all costs

Sales mix

Sales and contribution margin by product, average mix margin, break-even and the profit from selling more high-margin products.

Margin by product and the effect of a mix shift

Discount or price increase

How much more to sell to offset a discount, or how many sales you can lose when raising prices, based on contribution margin.

Extra sales needed to offset a discount

Sales tax and VAT

Add sales tax or VAT to a price or back it out of a total, with up to three taxes, each added on top or inclusive.

Add or remove tax, inclusive or on top

Margin vs markup

Convert margin to markup and back, find the price from cost and avoid the mistake of thinking a 30% markup is a 30% margin.

Convert margin to markup and find the price

Sell in installments or cash

See what a sale is worth in present value as cash, a single card payment or installments (advanced or not), and the maximum cash discount.

Card fees, advances, cash discount

Sales commission

Calculate tiered or total-rate commission with a target bonus, and how much of the contribution margin it takes.

Bands, targets and cost on margin

Recipe and food cost

Cost out a recipe with waste factors and get the cost per portion, food cost percentage and menu price by target food cost or markup.

Cost per portion, food cost, menu price

Also useful

ABC analysis

Paste a list from Excel and rank products or customers into classes A, B and C by revenue, units or margin, with a Pareto chart and spreadsheet.

Pareto ranking of products or customers

Other groups in Business & sales

Taxes & owner payCash, terms & creditInvestments, hiring & valuationBudget, KPIs & inventoryMarketingE-commerce